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PROTFOLIO MANAGEMENT
 
NEED OF PROTFOLIO MANAGEMENT:
Liberalisation & globalisation of Indian economy has exposed CORPORATES to cut throat competition from within & outside India. The complex & dynamic nature has caught many corporates unaware. The new business environment requires pro-activeness on the part of management vision to shape the future, and quick response to the forces of competition. These fast changing business environments has affected the FINANCIALS of many companies and thus the reduction in MARKET – PRICE & erosion in SHAREHOLDER’S value to unbelievable level.
 
In the current scenario, when the stock markets are depressed and, except for few elite group of scrips ( I.T. / F.M.C.G. / PHARMA & OTHER M.N.C.’S ), the prices of most scrips have depreciated substantially, restructuring of one’s portfolio has become very critical.
F.M.C.G. – FAST MOVING CONSUMER GOODS COMPANY.
 
WHAT IS PORTFOLIO MANAGEMENT:
Although, one may feel that portfolio management is a common sense application, but it is more of an art or a skill. Simply managing his/ her portfolio by holding on to those stocks which, at current MARKET- PRICE, offer high value and sell of all other scrips which do not, is not a professional approach.
 
HOW TO MANAGE PORTFOLIO:
Thus, with the above background, and with a perspective of managing portfolio, we have a few comments to be made:
 
  1. Streamlining the existing portfolio.
  2. Identifying the companies.
  3. Managing the portfolio.
 
Streamlining the existing companies:
If one looks at streamlining in the right perspective, it is very simple. Otherwise, it is the most difficult part of portfolio management activity as it involves taking very hard decisions i.e. selling of those stock which, at C.M.P ( current market price ) doesn't offer value investment & also the future does not seem promising. Once this is done, then comes the 2 ND PART i.e. identifying the companies.
 
 
                             
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